Educational Toys Market Analysis Report 2024
Dublin, Nov. 13, 2024 (GLOBE NEWSWIRE) — The “Educational Toys Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F” report has been added to ResearchAndMarkets.com’s offering.
The Global Educational Toys Market was valued at USD 58.06 billion in 2023, and is expected to reach USD 79.21 billion by 2029, rising at a CAGR of 5.37%
Global educational toys represent a thriving and dynamic sector within the global toy industry, dedicated to enhancing children’s learning experiences through play. These toys are designed to foster intellectual, social, and emotional development while ensuring enjoyment. They cater to a wide age range, from infants to adolescents, and cover a spectrum of subjects, from STEM (Science, Technology, Engineering, and Mathematics) to arts and language.
This market has seen significant growth due to increasing awareness of the importance of early childhood education and a shift in parenting trends emphasizing interactive learning. Innovative technological advancements have also played a crucial role, with the integration of augmented reality, AI, and interactive apps into educational toys.
Furthermore, a surge in e-commerce and online shopping platforms has expanded the accessibility of these educational toys globally. Both established toy manufacturers and emerging startups are capitalizing on this trend, creating a competitive landscape characterized by creativity and innovation. As societies become more education-focused and interconnected, the global educational toy market is likely to continue flourishing, fostering young minds and nurturing the future innovators and leaders of the world.
Key Market Trends
STEAM Learning Integration
One of the most significant trends in educational toys is the integration of STEAM learning principles – Science, Technology, Engineering, Arts, and Mathematics. STEAM-focused toys are designed to enhance critical thinking, problem-solving, and creativity in children. These toys often involve hands-on activities such as building blocks, robotic kits, and art supplies, encouraging children to explore and experiment.
With the rise of the digital age, there is a particular emphasis on technology-related educational toys like coding robots and interactive science kits. By combining these disciplines, STEAM toys prepare children for the future workforce, where skills in science, technology, and creativity are highly valued. The trend towards STEAM integration reflects a broader shift in education towards interdisciplinary learning, fostering a well-rounded skill set in young learners.
Personalized and Adaptive Learning
Personalization has become a buzzword in education, and it’s making its mark on educational toys as well. Toy manufacturers are leveraging technology, such as AI algorithms, to create personalized learning experiences for children. These toys can adapt to a child’s learning pace and preferences, providing tailored challenges and activities. Personalized educational toys not only engage children more effectively but also address their individual learning needs.
Sustainability and Eco-Friendly Toys
With growing environmental concerns, there is a rising trend towards sustainable and eco-friendly educational toys. Parents and educators are increasingly conscious of the environmental impact of toys, leading to a demand for products made from recycled or biodegradable materials. Manufacturers are responding by creating toys that are not only safe for children but also eco-conscious.
Segmental Insights
Product Insights
Building sets have emerged as the fastest-growing segment in the global educational toy market. These versatile toys, often comprising interlocking components like bricks or tiles, encourage children to explore their creativity, problem-solving skills, and spatial understanding while having fun. They appeal to a wide range of age groups, from toddlers to teenagers, making them a versatile choice for parents and educators.
The rise of building sets can be attributed to their ability to align with the principles of STEM education (Science, Technology, Engineering, and Mathematics), a curriculum that emphasizes critical skills for the future workforce. These toys help children develop engineering and architectural concepts while fostering teamwork and collaboration in group settings.
Additionally, the integration of technology, such as robotics and coding elements, into building sets has further fueled their popularity. As they continue to evolve and adapt to changing educational needs and technological advancements, building sets are expected to maintain their rapid growth and remain a prominent segment in the educational toy market.
Sales Channel Insights
Online services have swiftly emerged as the fastest-growing segment in the global educational toy market. In an increasingly digital world, online services offer a dynamic and interactive platform for learning. These services include e-learning platforms, educational apps, and virtual tutoring, providing children with accessible, personalized, and engaging educational experiences.
The global shift towards remote and online learning, accentuated by the COVID-19 pandemic, has accelerated the adoption of online educational toys and services. These digital offerings cater to a broad spectrum of educational needs, from basic literacy and numeracy to advanced subjects like coding and foreign languages. Moreover, they often incorporate gamification, making learning entertaining and effective. As technological innovations continue to shape the educational landscape, the online services segment is expected to sustain its rapid growth, transforming the way children access and engage with educational content.
Regional Insights
Asia Pacific stand as the dominated region in the global educational toy market. This region’s preeminence is attributed to several key factors. First and foremost, Asia Pacific boasts a burgeoning population of children and a growing middle-class demographic with increasing disposable income, driving robust demand for educational toys. The region also has a rich cultural emphasis on education, making educational toys a natural choice for parents and educators seeking to supplement traditional learning methods.
Furthermore, Asia Pacific is home to some of the world’s largest toy manufacturing hubs, particularly in countries like China and Japan. This favorable manufacturing environment ensures a steady supply of affordable and high-quality educational toys for both domestic and global markets. With rapid technological advancements and innovation in educational toys, the region has been at the forefront of incorporating cutting-edge technologies, such as robotics, augmented reality, and artificial intelligence, into these products. As such, Asia Pacific’s strong market presence, combined with its commitment to education and technological innovation, cements its position as the dominant force in the global educational toy industry.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 183 |
| Forecast Period | 2023 – 2029 |
| Estimated Market Value (USD) in 2023 | $58.06 Billion |
| Forecasted Market Value (USD) by 2029 | $79.21 Billion |
| Compound Annual Growth Rate | 5.3% |
| Regions Covered | Global |
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Educational Toys Market.
- Zephyr Toymakers Pvt. Ltd.
- Thames & Kosmos, LLC.
- Clementoni S.p.a.
- Lego Group
- Ravensburger AG
- Goliath B.V.
- Hasbro, Inc.
- Sphero, Inc.
- VTech Holdings Limited
- Tomy Company, Ltd.
Report Scope:
Educational Toys Market, By Product:
- Building Sets
- Games & Puzzles
- Sports & Outdoor Toys
- Others
Educational Toys Market, By Age Group:
- 5 years
- 5 to 10 years
- Above 10 years
Educational Toys Market, By Sales Channel:
- Specialty Stores
- Online
- Hypermarkets/Supermarkets
- Others
Educational Toys Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Egypt
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