U.S. Home Decor Market Valued at $141 Billion in 2024 is Forecast to Exceed $203 Billion by 2033
Featuring Inter IKEA Systems, Herman Miller, Mohawk Industries, Williams-Sonoma, Kimball International, and HNI Corporation
U.S. Home Decor Market
Dublin, Jan. 22, 2025 (GLOBE NEWSWIRE) — The “United States Home Decor Market by Product, Distribution Channel, Income Group, and Company Analysis 2025-2033” report has been added to ResearchAndMarkets.com’s offering.
The United States Home Decor Market size is projected to grow from US$ 141.27 billion in 2024 to US$ 203.16 billion by 2033, registering a CAGR of 4.12% from 2025 to 2033, due to the rising customer interest in aesthetic living spaces along with rising disposable incomes. Online home decor platforms will also contribute to the growth of the United States home decor market size.
Home decor is one of the most significant markets in the USA, primarily driven by changing consumer preferences towards modern, minimalistic, and sustainable designs. With growing disposable incomes and the increasing impact of social media and interior design trends, Americans are investing more in their living spaces. The pandemic further accelerated this trend as people spent more time at home, emphasizing comfort and personalization. E-commerce platforms have also made high-quality, customizable decor accessible to a broader audience. Sustainable and eco-friendly home decor products are becoming increasingly popular as consumers prioritize environmentally conscious choices.
Factors Driving Growth in the United States Home Decor Market
Heightened Interest in Home Personalization
Consumers in the U.S. are increasingly making homes personalized because of their need to have living spaces that reflect their tastes and lifestyles. Social media platforms, such as Pinterest and Instagram, have popularized interior design trends, which inspires people to change their homes. Customizable furniture, decor items, and DIY solutions have become more in demand as a result of this trend. Moreover, through e-commerce platforms, consumers can access various products, thus making home personalization more accessible. This has led to significant growth in the home decor market, especially among the younger and tech-savvy demographics. August 2024, Tailored Canvases is thrilled to introduce its customizable home decor collection, which includes a range of canvas prints, wall signs, and decorations that can be tailored to individual styles.
Rising Disposable Incomes and Lifestyle Changes
As disposable incomes increase, Americans spend more on home improvement and decor. The trend is further reinforced by lifestyle changes, such as remote work, which necessitates functional yet attractive home office environments. Millennials and Gen Z consumers are willing to invest in trendy and high-quality decoration items. Enhanced financial stability has also led to increased homeownership, providing opportunities for home decor businesses to address new homeowners who need to furnish and decorate their homes. In 2023, U.S. consumers spent an average of 11.2 percent of their disposable personal income on food, a percentage that was consistent with the previous year, according to the USDA. Going forward, the estimated real disposable personal income per capita for October 2024 is expected to be $52,205.
Home Decor E-Commerce Growth
E-commerce has transformed the home decor industry in the U.S., allowing customers to shop conveniently for products online. Extensive catalogs, competitive prices, and easy delivery make the store reach out to more customers. Online tools, such as AR for viewing decorations in outdoor spaces, have enriched customer experiences. E-commerce also presents sustainable and specialty home decor brands, expanding customer choice. The shift to online shopping, coupled with targeted marketing and personalization, is a key growth driver in the market. In 2023, e-commerce in the United States accounted for 22% of total retail sales, as Digital Commerce 360’s analysis of data from the U.S. Department of Commerce reported. This is higher than in 2022 at 21.2%. According to the Pew Research survey carried out in July 2022, close to 32% of respondents in the US used their smartphones to complete their purchases online. 21% of the respondents utilized desktops or laptops, while 7% used a tablet for shopping purposes.
Obstacles in the Home Decor Market of the United States
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